News

Maksoud bottles Frank Bar drinks

Hotelier News

17.JUN.2021

In the midst of the Covid-19 pandemic, Maksoud Plaza found in Frank Bar chances to create a product and increase its revenues. As of June 17, the hotel will sell three bottled drinks from the iconic bar that honors Frank Sinatra. The list includes Biju, Rum and Negroni. In one of the articles in the Hotelier News special series, Bruno Guimarães, Maksoud's Sales & Marketing director, had said that selling the drinks was one of the goals. Now, Antonia Mota, the project's Beverages & Food manager, confirms the rollout of the bottling.

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Maksoud Plaza: the future and meeting point of generations

Hotelier News

29.MAY.2021

Those who followed the Hotelier News articles in recent weeks could see that Maksoud Plaza has generated affectionate memories in people of different generations over its four decades. It is precisely these good moments and memories that the current management wants to explore to build the next 40 years of the enterprise. This according to Bruno Guimarães, who since last year has been in charge of the Marketing and Sales area. "We want to make this rescue, further establish the Maksoud Plaza as a tourist attraction in the city. No other place has this history in the hotel industry in São Paulo", says the executive. The idea is to take advantage of this and promote a meeting of generations. There are plenty of opportunities to explore

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Maksoud Plaza: Past, present and future

Hotelier News

29.MAY.2021

Still a young executive, Henry Maksoud Neto found himself without the company's historical leader by his side and, in a way, without a north. "We didn't have a long-term plan. So I went after it," recalls Henry. While the plan was not ready, the executive sought some solutions to adapt Maksoud Plaza to the 2000s. It was paramount to attract the youth. So, we remodeled the 150 and created the PanAm Club and the Frank Bar (focused on gourmet cocktails), in an attempt to bring generations together in the hotel.

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Paulo's masterpiece and Maksoud Plaza

Hotelier News

22.MAY.2021

When Paulo enters the Maksoud Plaza lobby, he is always proud of his work. He sees the hanging gardens, the water mirror, the panoramic elevators, the majestic atrium, all perfectly harmonized with works of art by Maria Bonomi, Yutaka Toyota and Tomie Ohtake. "Architecture is only true and authentic when it conveys emotion. Otherwise, it's just another piece of engineering", he says. "Even after 40 years, I realize that people, when they enter Maksoud Plaza, still get emotional."

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Maksoud Plaza and its unforgettable moments

Hotelier News

22.MAY.2021

Through the history of employees, customers and even the architect who built it, Hotelier News reconstitutes emotions that Maksoud Plaza was able to generate throughout its 41 years of activities. Maksoud Plaza has been providing memorable moments for many people, whether through anthological concerts, exciting nights at the 150 Night Club or the gastronomic experiences at La Cuisine du Soleil, ran by chef Roger Vergé. There were also distinguished visits, avant-premières of movies, outstanding plays, TV program recordings and even no-holds-barred wrestling. In other words, more than a place to entertain oneself, dance, eat, drink and, of course, stay, Maksoud Plaza is a meeting point for people

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Izabel's Maksoud Plaza

Hotelier News

15.MAY.2021

Maksoud Plaza is present in some of Izabel Alvares' most affectionate memories of São Paulo, and even in those she didn't even live. ?I'm a collector of Frank Sinatra, who performed at Maksoud Plaza in 1981?, she explains. An only daughter and granddaughter, Izabel has always been close to her grandmother, a great cook. Raised on affective cuisine, it was at home that she developed a love for gastronomy.

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André's Maksoud Plaza

Hotelier News

15.MAY.2021

André Nalini is a citizen of the world, which makes him, as expected, a paulistano without an accent. Throughout his life, he has visited and lived in dozens of countries in every corner of the planet. Since 2015, however, the life of a passport as a mandatory document has intensified. With the consultancy he started to provide in different continents, he began to spend long periods away from Brazil. With this new reality, he understood that it would make more sense to go back to doing something that marked his trajectory: living in hotels like Maksoud Plaza.

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Paulo Roberto's Maksoud Plaza

Hotelier News

08.MAY.2021

Hotelier News kicked off a series of special reports on the iconic São Paulo hotel by telling its 25-year relationship with Paulo Roberto (Beto). Inaugurated in 1979, the five-star hotel will have its trajectory told from the point of view of regular guests and employees, as well as characters and facts that helped build its mythical stance.

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Antonio's Maksoud Plaza

Hotelier News

08.MAY.2021

"Maksoud Plaza never gave up on me and always gave me opportunities. So, I couldn't give it up on it either", says Antônio, stating that the iconic hotel in São Paulo influenced him a lot. "My initial plan was to stay a year in São Paulo and return to my hometown. Around the 2000s, there was a lot of competition, there were a lot of people in cleaning, a situation which initially reinforced my wish to go back home, but I didn't give up and I'm here until today", says Antônio. His faith remains unshakable at Maksoud Plaza. This is his second home, the place where he spent most of his life.

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Maksoud offers a discount for bike rentals on Avenida Paulista

Catraca livre

17.FEB.2021

To celebrate February 19, Sportsman's Day, the Maksoud Plaza hotel offers discount coupons for those who want to ride Itaú bikes from their Maksoud Station. Using a code offered by the hotel, in partnership with #tembici, it is possible to take advantage of the hotel's proximity to Avenida Paulista and exercise safely on the bike paths, having fun and doing your health well.

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Maksoud Plaza celebrates love by giving a discount

Agito SP

09.FEB.2021

Taking advantage of the atmosphere of love, Maksoud Plaza offers its customers the Romantic package with a 20% discount. With check-in on February 13 (Saturday) and check-out on February 14 (Sunday), the couple enjoys special decor, sparkling wine, strawberries with chocolate, breakfast served in the apartment, late check-out, and free parking for a vehicle. To complete the romantic experience, the couple can include in their stay a delicious dinner served in the suite (charged separately).

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Maksoud launches "I <3 SP" Campaign

Gazeta da semana

01.FEB.2021

Maksoud Plaza launches a campaign targetting local residents. With a 30% discount, residents of São Paulo have the opportunity to be tourists in their own city by staying at the hotel that is an icon. The high gastronomy of the 150 Maksoud restaurant, the convenience of the room service, and the famous Frank Bar, an inviting option to end the night with good live music and a menu of snacks and drinks created by its bartenders, are some of the options.

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Maksoud Plaza launches the "I <3 SP" drive

Gazeta de hotéis

27.JAN.2021

Aimed at residents of São Paulo and Greater São Paulo, during February 2021 (until the 28th), the hotel will present its customers with a 10% discount at the 150 Maksoud restaurant and at the Frank Bar, and 30% discount on accommodation, at events, in rooms for Room Office and in special massages at the Reactive Spa, located in the hotel lobby. Maksoud offers different accommodation styles, from the traditional to a very modern option, like SuiteDreams # 2117, and operates with the Clean and Safe protocol.

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How about celebrating São Paulo's anniversary by checking out new places?

Gastronominho

21.JAN.2021

The Maksoud hotel has prepared a special package. With prices starting at 3x R$ 349, the guest is entitled to breakfast and the choice of a snack and two drinks from Frank Bar, located in the hotel lobby.

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Maksoud Plaza presents a promotional package for January

Agito SP

18.JAN.2021

Staying two nights, the guest can choose a delicious exclusive snack from the Frank Bar, located in the hotel lobby, and two of the following drinks: Gin Cocktail, Batida de Coco e Abacaxi (a coconut and pineapple mix), or Frank's 3rd Degree cocktail, which can be served in the comfort of the guest?s room or at the famous Frank Bar counter.

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Maksoud Plaza and VOQIN´ launch Emex technology platform

Jornal Brasilturis

17.DEC.2020

This week is launched at Maksoud Plaza the digital platform Emotional Experiences (EMEX), whereby the hotel, in partnership with VOQIN 'emotiontech, aims to use technology to hold congresses, conferences, awards and meetings in a new stage, flexible and without physical limitations that adapts to the client's needs.

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The EMEX platform is launched, a partnership between Maksoud Plaza and VOQIN'

Segs

16.DEC.2020

The enterprising spirit of Henry Maksoud, founder of Maksoud Plaza, led him to tirelessly seek to overcome his experiences and to build, in one of the largest cities in the world, an iconic edifice that has become a reference and synonym for hospitality since its inauguration, in 1979. Even with the market going through an atypical moment during the pandemic, the hotel entered into a partnership with the company VOQIN´, which operates globally with offices in Portugal, Brazil, Spain and the United States, to arouse emotions through brands with the launch of the platform EMEX.

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In partnership with VOQIN', Maksoud Plaza holds a hybrid event to present the operation of the EMEX platform in practice

Visite Brasília

14.DEC.2020

To clarify doubts about the organization and participation in a hybrid event, in a partnership with VOQIN '(emotiontech dedicated to creating significant emotions through technology), Maksoud Plaza holds on December 15, 2020, an event aimed at customers who seek to understand in practice the operation of the new event model through the digital and customizable platform EMEX - Emotional Experiences.

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Maksoud Plaza gives discounts of up to 40% on Black Friday

Mercado & Eventos

27.NOV.2020

Maksoud Plaza, in São Paulo, starts its Black Friday this Thursday (November 26) with discounts of 40% in the daily rate. Guests are also entitled to the breakfast, served in the 150 Maksoud Restaurant, located in the hotel lobby. Reservations can be made until November 30, 2020. The rate is non-cumulative and the promotion is valid for accommodation from December 8, 2020 to December 29, 2021. ?The hotel is fully operational, taking all the necessary precautions at this moment and the team has open arms to offer all customers excellence in service, the hotel's trademark for 40 years?, says the company.

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Bruno Guimarães is the new sales and marketing director of Maksoud Plaza

Revista Hoteis

23.NOV.2020

Bruno Guimarães joins the sales and marketing team of the hotel, which is completing 40 years of history. Specialist in hotel project development, sales, marketing, and team management with a focus on high performance, Bruno has over 20 years of experience, working in networks such as Accor, Promenade, Vert, and Atlântica Hotels. With an entrepreneurial vision, in 2019 Bruno participated in the creation of the travel startup VisitNow, which today has more than 3,000 hotels connected on the platform and great brand and media projection throughout Brazil.

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Maksoud Plaza now offers room office service

Mercado & Eventos

21.SEP.2020

After resuming activities, in September, the Hotel Maksoud Plaza launched the Room Office service, aiming to meet the worldwide demand for remote work. It now offers spaces with a complete structure for professional work, be it an executive office, a physician's office, or a studio, with two package options adaptable to the needs of each guest.

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Maksoud Plaza resumes activities following strict security protocols

Revista Hoteis

04.SEP.2020

Maksoud Plaza, along with Frank Bar and partner stores, reopens today (4th). Following the "new normal", the hotel has introduced a new security protocol, which includes mandatory personal protective equipment for employees, as well as updates in the procedures for cleaning the areas, made with products approved by Anvisa (the Brazilian sanitary body). The hotel reception has adopted a disinfection device with ultraviolet rays capable of eliminating viruses and bacteria.

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Maksoud Plaza, in São Paulo, resumes activities this Friday

Panrotas

03.SEP.2020

Located in the center of São Paulo, Maksoud Plaza reopens its doors this Friday (4th) following procedures that guarantee the safety of guests, customers, and employees. To provide social distance between guests, clients, and employees, the reception has adopted a virtual assistance system by which customers can check in more safely. Developed by the Maksoud Plaza team, the Clean and Safe guide includes this and 50 other safety procedures.

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Liberal event for young people addresses happiness

ABC do ABC

27.AUG.2020

Between the 1st and the 5th of September, liberal professionals from large companies will provide more than 15 hours of content on how liberal principles can help young people find happiness in the free online event Find Your Journey. Brought about by Students For Liberty Brasil (SFLB), the event is designed to deconstruct misconceptions. Among the guest speakers is Henry Maksoud Neto, president of Maksoud Plaza, who will give a lecture on team leadership.

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Bar at home: four places in São Paulo that deliver the perfect drink

Revista Versatille

21.AUG.2020

Opened in 2015 and named after Frank Sinatra, the Frank Bar is located in the lobby of the Maksoud Plaza hotel and serves gourmet drinks. The Frank Bar na sua Casa online ordering option offers eight cocktails, four exclusive to the house and four classics. Place your order by Wednesday and pick your drinks up at Maksoud Plaza on Friday or Saturday.

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National spirits are on the rise; learn how to make a cocktail at home

Exame

19.AUG.2020

National distillates have stood out as a quality alternative to imported options. We talked to Rafael Domingues, head bartender at Frank Bar, who introduced us to national spirits and their use in drinks.

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Sherry Cobbler, the hype drink? in 1830

Mixology News

14.AUG.2020

In 2019, Frank Bar introduces the Seso Cobbler, a version of the Sherry Cobbler that combines Real Tesoro Fino, almonds, cashew butter, and kinkan, a drink that lives up to the one in Jerry Thomas' book.

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Don't know what to give to your father? Check out 14 suggestions

O Estado de São Paulo

07.AUG.2020

Frank Bar teamed up with Mica Crafted Chocolates to develop a kit especially for Father's Day. In the box, a bottle of Maverick Negroni (Beefeater 24, chocolate bitters, Fernando de Castilla Classic Manzanilla, Amaro Lucano, and fleur de sel), a creation by head bartender Spencer Amereno, and 16 hand-painted chocolates. Each bottle contains 160 ml of the drink, which makes for two doses.

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Fathers are not all the same: find the perfect gastronomic gift for yours

O Estado de São Paulo

05.AUG.2020

Dads are all the same, it just changes name and address. This is often said to mothers, but it is just not true. There are fathers who like football, while others prefer video games. To please dads who enjoy drinking and eating, Frank Bar teamed up with Mica Crafted Chocolates to create a special Father's Day box with 16 hand-painted chocolates and a bottle of Maverick Negroni, created by head bartender Spencer Amereno.

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50 gift ideas for Father's Day

Exame

31.JUL.2020

Online shopping and delivery are wise options for those who want to celebrate Father's Day safely. EXAME prepared a list with gift suggestions, including a special box prepared in partnership between Frank Bar and Mica Crafted Chocolates. In the box, a bottle of Maverick Negroni, created by head bartender Spencer Amereno, and 16 hand-painted chocolates, including a special praline flavor of pecan and coffee.

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Bars prepare authorial and classic drinks to deliver at home

Guia Folha de São Paulo

23.JUL.2020

Frank Bar closed its doors with the arrival of the pandemic, but made available the take-out system for cocktails prepared by head bartender Spencer Amereno. Among the eight options are the classic cosmopolitan and the authorial Fruity Brandy Punch.

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Frank Bar launches a platform for online ordering

Cesar Adames

26.JUN.2020

One of the most awarded cocktail bars in São Paulo, Frank Bar will launch next week the platform for ordering drinks online Frank Bar na Sua Casa. The customer will be able to choose between eight drinks and, thus, appease the longing for the traditional wooden counter of the bar, which completed five years of existence in April. From Monday (29), orders can be placed from Monday to Wednesday via a link on the Maksoud Plaza website and Frank Bar social networks and will be available for pickup at Maksoud Plaza on Fridays and Saturdays.

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Frank Bar: bartender renomado e drink especial

Frank Bar: renowned bartender and special drink

Revista Lounge

25.JUN.2020

Culture and oriental flavors inspire the creations of the award-winning head bartender Spencer Amereno Jr. In the new drinks list, which refers to a Japanese magazine, seven of the 15 drinks are exclusive. You will find, for example, Orgeat Punch, inspired by Bon-Vivant's Companion, which is served in a punch cup. Some well-known drinks return to the menu: Dead Habit, Mamie Taylor, Hawaiian Room, Improved Whiskey Cocktail, Maverick Negroni, and Ataraxia.

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Resumption of hotel activities complies with strict biosafety standards

Revista Hotéis

01.JUN.2020

The role of governance in hotels has been updated, gaining even more relevance since the resumption of activities. For Cely Dantas, Executive Housekeeper at Hotel Maksoud Plaza, in São Paulo, her role is to make the guest feel safe during their stay and to help transform the activity so as to ensure the safety of everyone in the post-pandemic. According to her, the hotel industry will create procedures that take into account the new reality, and the service quality will also depend on the ability to guarantee the guest's safety from arrival to check-out.

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Missing your favorite bar? Listen to its playlist on Spotify

Revista Exame

05.MAY.2020

In late January this year, the renovation of the Frank Bar was completed. However, soon the house was closed again, in March, due to the quarantine against the spread of the coronavirus. Even though distant, Frank's team did not let the nostalgia take over and started offering their drinks by delivery. In addition, its head bartender, Spencer Amereno, created a playlist on Spotify with the jazz classics most played at the bar, with Charlie Parker, John Coltrane, and, of course, Frank Sinatra.

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We reveal which bar

Estadão

01.MAY.2020

Since the beginning of the pandemic, many bars have been going through difficult times. To liven up its clientele, Frank Bar held a live broadcast in celebration of its five-year anniversary. Spencer Amereno, head bartender, taught participants how to prepare the cocktails Boulevardier and Pine Whiskey Sour. The broadcast had the special participation of pianist Ari Borges.

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12 drinks to celebrate Carnival

O Estado de São Paulo

23.FEB.2020

Symbol of the Brazilian flair, caipirinha is a drink made with cachaça, lime, and sugar. Check out the mix by Frank Bar?s head bartender Spencer Amereno, who prepares caipirinha right in the serving glass using a masher and a long stirrer spoon.

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Different and special bars to enjoy a gin and tonic

O Estado de São Paulo

22.FEB.2020

Prepared with homemade tonic, Frank Bar's gin and tonic has a unique flavor, somewhat different from what we are used to, making it worth a try. Note: although the cocktail does not appear on the drinks list, it can be ordered from the waiter or at the counter.

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Maksoud Plaza is now dog friendly

Veja SP- Blogs

21.FEB.2020

The Maksoud Plaza, in Bela Vista, became dog friendly this month, accepting small dogs up to 10 kilos. The hotel offers a bed, feeder, water dispenser, and hygienic mat for a R$150 daily rate.

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Experiencing growth, tourism with pets is a trend in Brazil but requires adaptations

Ministério do Turismo

18.FEB.2020

From February, the Maksoud Plaza will receive small pet dogs, which will be able to accompany the owners in the rooms and corridors of the hotel. The management reports that guests often asked their pets to keep them company, which prompted the change. Maksoud Plaza accepts dogs up to 10 kg, upon payment of a specific daily rate, which includes a comfortable bed, feeder, water dispenser, and hygienic mat. "Tourism with pets has become a trend; if they wish, it is up to the establishments to adapt to serve different customers."

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Drinking news in the city

O Estado de São Paulo

01.FEB.2020

Frank Bar reopened on Monday 27th after a break with a new atmosphere. The renovation brought more light in order to enhance the shapes of the bar located in the lobby of Maksoud Plaza. Icon of the city's bar mixology, Frank has a drinks list created by the bartender-researcher Spencer Amereno. There are 17 drinks, divided into four sections, the first being re-readings inspired by the pre-Jerry Thomas era, considered the father of the bar mixology.

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Frank Bar starts 2020 with new architecture

Revista Hotéis

01.FEB.2020

The Frank Bar, located in the lobby of the Maksoud Plaza, reopened in 2020 with a new look. Under the command of Bartender Spencer Amereno, this year the bar celebrates half a decade. To celebrate this important date, Frank returns with shelves that leave the bottles exposed so that they stand out, becoming scenic elements. The tables and upholstery in the lounge and armchairs on the counter also gained a new look, in addition to improvements made in the operation.

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Frank Bar, in São Paulo, reopens after renovation

Casa Vogue

29.JAN.2020

Located at the lobby of the Maksoud Plaza Hotel, in Bela Vista, Frank Bar reopened last Monday (27) with news. The bar, run by Spencer Amereno Jr. and considered one of the best in the world by the World's 50 Best Bars, has been redesigned by Herbert Holdefer's 134 Office. In addition to a lighting project, the tables and upholstery of the salon gained a new look. The balcony was restored, maintaining the classic style of the ,space and rescuing the details and colors of the wood.

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The day when Frank Sinatra stopped the rain and sang for 175.000 people at Maracanã

BBC News | Brazil

27.JAN.2020

Frank Sinatra made a total of nine presentations in Brazil. The invitation to perform in São Paulo came from businessman Henry Maksoud, founder of the hotel that bears his surname. Each ticket was sold at Cr$ 59.000, equivalent today to R$ 7.500.

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With the face and soul of the city

Paladar - O Estado de S. Paulo

24.JAN.2020

São Paulo has the privilege of hosting iconic bars, places that are a landmark within the history of the city itself. And new stories with the face of the city are also being told at new addresses, such as the Frank Bar, located in the lobby of the Maksoud Plaza hotel.

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Cultural tours in São Paulo

Viajando com a Expedia

22.JAN.2020

The city that never stops, São Paulo is a destination full of attractions for all tastes, ages and budgets, at any time of the day. In addition to parks, international designer stores and an unparalleled urban atmosphere, culture is one of the main attractions of the city. São Paulo also has accommodation options such as the Maksoud Plaza, which has easy access to public transportation.

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Closed since last year, Frank Bar returns with a new decoration project

Veja São Paulo

21.JAN.2020

After 36 days closed, Frank Bar reopens to the public on Monday (27). The bar, awarded for two consecutive years as the best address for drinking cocktails by the Comer & Beber guide, opens with a new look that is faithful to the intimate atmosphere. The wooden counter was restored and gained a six meters long chandelier. The hall features more joinery, and the shelves with bottles are highlighted.

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São Paulo's Anniversary: check out some promotions that celebrate the date

Jornal Brasilturismo

20.JAN.2020

Taking advantage of the fact that São Paulo's Anniversary will take place on a Saturday, the day of the traditional feijoada, Maksoud Plaza will serve a special edition of Feijoadíssima, with a package that includes a caipirinha bar and two Heineken beers. There will also be live music.

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Be sure to taste

Veja São Paulo

01.JAN.2020

The cocktail that was a hit in 2019 was the higball - a mix of a distillate with a non-alcoholic complement - and its variations, following the trend of minimalism, according to Spencer Amereno, head bartender at Frank Bar.

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Pyjama party delights parents and children

O Estado de São Paulo

30.DEC.2019

The cover story of Estadão reported how pyjama parties are becoming more and more desired by children and adults. The parties are becoming even more enhanced with all the customization offered. Maksoud Plaza has brought for its public a special package for an unforgettable pyjama evening particularly prepared for children from 6 to 12 years-old, which turns out to be a way of celebrating a birthday at a more affordable price and focused on providing fun for the child's closest friends.

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No pool? Rent one from a hotel

O Estado de São Paulo

28.DEC.2019

Desired in the summer and highly "instagramable" - there are incredible pools to enjoy as a "Day Use" proposal. In the cover story of Estadão, Maksoud Plaza was one of the highlights of a day of pleasure. Experience a "Day Use" at the hotel located at Rua Carlos do Pinhal, 424, Bela Vista.

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Drinks that rocked in 2019

Veja SP- Notas Etílicas

27.DEC.2019

The cocktails that rocked in 2019 were the highballs liquor with a non-alcoholic match - and its variants, following the trend of minimalism. This was the conclusion of Spencer Amereno Jr., bartender at Frank Bar - ranked as the best drink bar by Comer & Beber 2019 on this article.

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Tourism generates 25 thousand formal jobs in 2019

SBT- SBT Brasil

27.DEC.2019

The upturn of tourism generates many jobs in Brazil and increases the number of hirings within the labour market. In this reportage by SBT Brasil, two Maksoud Plaza employees are interviewed and commenting about this matter.

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The best of cocktail mixology in 2019

Mixology News

23.DEC.2019

On December 16, Mixology News shared a new survey in its stories in order to understand the outcome of the mixology year in Brazil, giving the opportunity for their followers to tell a bit about their experiences. Out of the 46 bars mostly mentioned, Frank Bar - under the command of the awarded bartender Spenser Amereno - took the prize with 19 votes.

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The 10 best-selling cocktails of the year

A Tribuna

21.DEC.2019

One of the most respected publications of the sector is Drink International, which conducts a survey of the 100 best bars in the world - Brazil crops-up three times! The Frank Bar could not be left aside as it was ranked 96th in the World?s 50 Best Bars and stood out for its incredible author-drinks and the famous classics.

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Representantes do Hotel Maksoud na premiação

The Expedia Group awards the year highlights of São Paulo

Mercado & Eventos

20.DEC.2019

By the end of the year, the Expedia Group awarded its main partners within the Greatest São Paulo region. During a dinner at the Brace Bar & Giglia Restaurant, 98 hoteliers from the capital city and from the metropolitan region of São Paulo have met with the Group's leaders for socializing and to know who were the best sellers connected to the Expedia Group?s platforms in 2019 - Maksoud Plaza Hotel was the big winner as the Best Producer of Revenues.

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Guide to buy the Best panettones in São Paulo

Veja SP

19.DEC.2019

Frank Bar ? winner of the Drinks Bar category of the most recent award edition of COMER & BEBER - is going on vacation. Maksoud Plaza Hotel?s bar turns-off its lights at dawn of Sunday (22) to only return in January. As a "one for the road", bartender Spencer Amereno Jr. has launched a Christmas cocktail. Called Santa Claus is Back in Town, the drink contains dry Marsala wine with an infusion of rosemallow, acerola cherry, St. Germain liqueur, and grapefruit.

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Bon-Vivant: A couple of clues for your Christmas Eve

29 horas

16.DEC.2019

If you think that your Christmas Eve cannot be even more enchanted, come and see what Maksoud Plaza Hotel has prepared for you and your family! There is a huge Christmas Tree in the lobby, a superb Christmas supper will be served, and to make it even better, Santa Claus will be there handing out presents to all kids accompanying their parents on such a super-special date.

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Santa Claus is back in town at the Frank Bar

Gastrominho

14.DEC.2019

This year´s Christmas drink at Frank Bar is called "Santa Claus is Back in Town" and it is a continuity of its 2018 cocktail -"Santa Claus is Coming to Town"- both created by the Head Bartender, Spencer Amereno. This heavenly drink will be served until December 21 at Frank Bar in the lobby of the Maksoud Plaza Hotel.

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Christmas drinks are part of a few suggested bars in São Paulo.

Estadão- Divirta-se

13.DEC.2019

Frank Bar´s special drink for Christmas is called "Santa Claus Is Back in Town", an exclusive creation of bartender Spencer Amereno Jr. This drink is prepared with dry Marsala wine, acerola cherry, rosemallow, elderflower liqeur, and grapefruit, and it will be in the menu until December 21, 2019.

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Programações especiais para a celebração dos 40 anos

Maksoud Plaza announces a special programme to celebrate its 40 years

Mercado & Eventos

10.DEC.2019

Maksoud Plaza Hotel?s history is turning 40. To celebrate, the enterprise announced its new upscale hotel stance along with the trends of global hospitality. It has also anticipated that in 2020 there will be a digital exposition in the hotel lobby, and that it will launch a book that tells the story of the hotel through interviews and images. There will be other projects along the year of celebrations as well; however these will be disclosed when they are about to be launched

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Nicely done

Revista L'Officiel Hommes

01.DEC.2019

Lucas Jagger tackles the role of model with poise, smart shots, and a lot of personality and starts off a day of interviews in a beautiful and cosy room at the Maksoud Plaza Hotel.

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Ale de Souza - celebrities? makeup artist - gets married in São Paulo. See the looks

UOL

01.DEC.2019

Ale - for 20 years at Globo as a MUA (MakeUp Artist) - celebrates his marriage with a star-packed party. Among the bridesmaids, there was no one less than Juliana Paes - whom ended up as a guest of Maksoud Plaza?s most famous Dreams Suite after the wedding party.

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BarTalks #13 - The Professor - Spencer Amereno Jr

Mixology News

29.NOV.2019

Spencer Amereno Jr. has one of the most awarded careers in his area, and has been a bartender since 2000. He is partner and head of Frank Bar, which appeared for three consecutive years on the renowned list of the top 100 bars in the world. The Mixology News portal created the first Brazilian BarTalks, dedicated exclusively to lovers of bar, cocktail and good drinks, in which episode 13 Spencer is featured.

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6° HSMai Strategy Conference reúne 140 participantes em SP

6th HSMai Strategy Conference gathers 140 participants in SP

Panrotas

27.NOV.2019

Maksoud Plaza hosted, on Wednesday 27, the 6th HSMai Strategy Conference. The event brings together 140 hoteliers, managers, OTAs (online travel agencies) and technology providers for the sector, with a wide diversification of its audience. The next edition, which is scheduled for November 12, 2020, will also take place at Maksoud.

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Cely Dantas, Gerente e governanta do Maksoud Plaza

4th National Meeting of Management and Hospitality discusses housekeeping

Revista Hotéis

21.NOV.2019

To talk about the functions of her area, the housekeeping manager of Maksoud Plaza spoke at the 4° Encontro Nacional de Gestão e Hospitalidade (4th national meeting of management and hospitality), held by the Associação Brasileira de Governantas e Profissionais da Hotelaria (Brazilian association of housekeepers and hotel professionals). One of the points highlighted by the executive was that some key skills for the role are proactivity, organization, leadership, responsibility, warmth and punctuality.

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Vai-Vai samba school kicks off African-Brazilian struggle awareness celebrations in São Paulo

UOL

17.NOV.2019

On the 17th, the Vai-Vai samba school opens the Virada da Consciência, a series of free events which take place until the 20th to commemorate black consciousness. On Tuesday 19, there is the Jornada da Diversidade at Maksoud Plaza Hotel, an event where large companies present their actions for equality.

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With Formula 1, Sao Paulo hotels are full for the November 15 holiday

Globo.com

12.NOV.2019

Formula 1, along with the vast cultural agenda and the beginning of shopping seasons, should help warm the economy in Sao Paulo. Hotel occupancy in 2019 was 13% above the average of the last five years; Maksoud Plaza, which achieved a significant increase in reservations on the holiday of November 15th, was highlighted in this news story.

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Spencer Amereno head bartender do Frank Bar

Guilhotina, SubAstor and Frank: Three questions for the Brazilian bars in the top 100 in the world

Gazeta do povo

11.NOV.2019

The Gazeta do Povo's "Bom Gourmand" section spoke to the bartenders in charge of the bars that entered the ranking of the 100 best in the world in 2019. Frank Bar presently ranks 96th, and appears in the list since 2017. Spencer Amereno also explained his newest technique, his favorite ingredient and which drink you can't miss.

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Gol, Latam, Accor and Maksoud are awarded for press relations

Panrotas

05.NOV.2019

Which are the best companies in the relationship with the press? For the ninth year, the Centro de Estudos da Comunicação (communication studies center) and the Revista de Negócios da Comunicação (communication business magazine) conducted a survey of the companies that best communicate with the press, with 30 sectors evaluated. In tourism and hospitality, Maksoud Plaza has won the Companies that Best Communicate with Journalists award. At the ceremony, the hotel was represented by its communications and marketing team.

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The Best ABS/SP Awards

Revista Prazeres na Mesa

01.NOV.2019

Considered one of the best bartenders in Brazil, Spencer Amereno won the national award for best sommelier bartender. Ahead of the Frank Bar, which is located in the lobby of the Maksoud Plaza Hotel, he stands out for his mastery of preparing classics like Caipirinha and Bloody Mary, as well as renowned creations of his own.

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Comer & Beber 2019: the best of food and drinks by the reader's vote

Veja SP

25.OCT.2019

The reviewers of Veja São Paulo magazine visited over 800 addresses to pick the best of the capital's gastronomy in the COMER & BEBER 2019/2020 guide --and readers were able to vote their favorites. Frank Bar's Spencer Amereno Jr. won Best Bartender of the Year and Best Drink in Sao Paulo.

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Wine bars attract customers through informality and good prices

Exame

22.OCT.2019

In a selection of new bars specializing in reasonably priced wines is Vino. Located in the lobby of the Maksoud Plaza hotel in Bela Vista, Vino accommodates its pen-marked bottles on shelves and uses special stoppers to ensure that the leftover drink is better conserved.

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Maksoud Plaza has record revenue up to Augus

Panrotas

22.OCT.2019

In the year of its 40th anniversary, one of São Paulo's most traditional hotels has more reason to celebrate. Even in the process of restructuring in the commercial area, Maksoud Plaza had a historical record in revenue generation. The hotel staff explains that the good results come mainly from adopting new sales systems and taking actions that have become critical to strengthen the business routine.

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Maksoud Plaza now shows safety videos before functions

Hotelier News

14.OCT.2019

Putting employee and customer safety first, the Maksoud Plaza hotel now features instructional videos that inform of emergency exits and escape routes. Just over a minute long, the videos are animations that differ from the industry standard.

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Bars

Folha de S. Paulo

11.OCT.2019

Spencer Amereno Jr is the man in charge of Frank Bar's drinks, which was considered the 96th best bar in the world in 2019 by World's 50 Best Bars and which innovates more and more by making unique and vibrant flavors from selected ingredients to better satisfy the customers.

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Renewed

Guia - Divirta-se (OESP)

11.OCT.2019

Bars launch new drinks menus. The fifth edition of Frank Bar's menu, inspired by the four elements of nature, has been successful by presenting novelties such as Brandy Crusta, a cocktail made with Brandy de Jerez, cupuaçu essence, Luxardo Maraschino, lime and Orange Bitter. Check out this and other novelties by Frank Bar, which is located in the Maksoud Plaza lobby.

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12 Luxury Hotels to enjoy New Year's Eve in Sao Paulo

Viagem em Detalhe

08.OCT.2019

2019's New Year's Eve will be special at Maksoud as the hotel is celebrating its 40th anniversary. For the arrival of 2020, guests will enjoy a fully decorated lobby, have music led by a DJ and an amazing band, and at midnight there will be a surprise (which, of course, must be kept secret). Dinner options include salads, hot dishes and desserts, such as the famous macaron tower, and full time open bar for alcoholic and non-alcoholic beverages.

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Maksoud's 40th anniversary inspires Christmas and New Year celebrations in 2019

Blog Visite São Paulos

07.OCT.2019

The holiday season always put people on the lookout for the best celebrations. That is why Maksoud Plaza has anticipated the launch of sales of its 2019 Christmas and New Year packages through the online platform Eventbrite. At Christmas dinner, the 150 Maksoud restaurant will offer a special menu with all-time family favourite items. The lobby decor is already fully in tune with the festivities. New Year's Eve will be even more unforgettable, as this year Maksoud celebrates its 40th anniversary.

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The team's role in reinventing an independent hotel

Harvard Business Review Brasil

04.OCT.2019

Inspiring article penned by Maksoud Hotel's CEO Henry Maksoud Neto and published in Harvard Business Review Brazil. The text summarizes Maksoud's renewed vision for conducting business. To the initial question 'What is your business?', the CEO succinctly replies that "these days, an honest answer to this falsely simple question requires a plunge into the essence of every business. Today, I would answer 'I drive an ecosystem.'" He continues: "To accomplish this great transformation of meaning, I have been conducting --since May 2014, the year I took over administration-- extensive work involving research, processes and, above all, people."

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Frank Bar

Revista Veja Comer & Beber

01.OCT.2019

The cocktails prepared by the hands of bartender Spencer Amereno Jr. and his team delight in creativity. The drinks present harmonization and richness not only in aroma but also in flavor. All the ingredients used to decorate such cocktails come from the garden of the Maksoud Plaza hotel, where Frank Bar is located. It's worth checking out the 2019 VEJA COMER & BEBER award winner.

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The iconic Maksoud Plaza offers guests a multi-sensory experience.

Revista L'Officiel

01.OCT.2019

Considered one of the most iconic hotels in the city of São Paulo, the Maksoud Plaza was inaugurated as a reference of elegance and, since its inauguration, has been receiving countless personalities of diplomacy and the artistic world. The hotel retains its essence of a classic establishment, but with innovative updates.

Veja - Notas Etílicas

24.SEP.2019

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Dois bares de São Paulo estão na lista dos melhores do mundo | Notícias | Maksoud Plaza

Guia Folha de São Paulo

Maksoud Plaza launches special holiday packages

Mídia Turis

29.AUG.2019

To celebrate the end of the year in style, Maksoud Plaza has thought of the best for you and your team. With personalized customer packages, the hotel provides executive rooms for those who prefer something more reserved for the team, or a Happy Hour for those who enjoy relaxation packed with delicious cocktails.

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Tarantino and his Reservoir Dogs in Brasil

O Estado de São Paulo

20.AUG.2019

Quentin Tarantino was in Brazil in 1992 to see the launch of his Reservoir Dogs. His visit was accompanied by the newspaper O Estado de S.P., with text and photos of the young filmmaker inside the Hotel Maksoud Plaza, in São Paulo.

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Special couvert: where to celebrate Father's Day

Maior Viagem

10.AUG.2019

A special date deserves a special celebration. That's why Hotel Maksoud has prepared a Father's Day lunch menu with a selection of the finest ingredients combined in exceptional dishes that please the taste of all profiles. The buffet combines starter, main course, and dessert options.

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The Huffington Post Brasil

07.AUG.2019

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Where do bartenders go for a drink?

Viagem & Gastronomia

07.AUG.2019

Mixologist Jairo Gama reveals the bars he likes to go to when he is not working and talks about his experiences with the living legend Spencer Amereno, head bartender at Frank Bar, a classy bar packed with good stories and great for those who appreciate different drinks.

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Father's Day in SP: where to celebrate

Tô pensando em viajar

06.AUG.2019

If you're looking for the perfect experience to celebrate Father's Day in SP, check out this special menu that 150 Maksoud has prepared to make your father happy and satisfied.

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Frank Bar

Guia da Folha - SP

02.AUG.2019

Frank Bar is among the top three bars in Sao Paulo on the world's best list, as is Spencer Amereno Jr, the bartender responsible for its renowned drinks. Always seeking to innovate in his authorial recipes, Spencer seeks unusual ingredients for his drinks, making the flavors even more unforgettable and striking and making it impossible to try only one of his creations.

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Five-star businesses

Revista GO Where Business

01.AUG.2019

Hotel Maksoud Plaza draws attention for its classic yet high-profile modern architecture of 5,000 sq.m. of multifunctional spaces, with 38 rooms of different styles and sizes for corporate events such as breakfast, meetings, lectures, workshops and more.

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Father's Day at 150 Maksoud with lunch to remember

Bares SP

29.JUL.2019

To celebrate Father's Day, 150 Maksoud Restaurant served a special lunch on August 11, so the children could enjoy the date with their beloved fathers. A distinctive menu and variety of dishes were presented to suit different profiles, including starter, main course and dessert options, as well as sodas, natural juices and coffee, and a kids' space to entertain the kids.

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Wedding drinks - Renowned mixologists choose from the welcome drink to what will bang on the dance floor

Vogue Brasil

28.JUL.2019

Mixologists give ideas that will make your wedding drinks list more memorable and innovative. A non-alcoholic option, A Dog Named Daiquiri, from Frank Bar (SP), is highlighted as a drink that, besides refreshing, has a touch of creativity and modernism that can not miss the party.

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Youngsters selected for international leadership program

Veja São Paulo - Blogs

26.JUL.2019

Born on the outskirts of São Paulo, transsexual Victoria Dandara Toth studied for several years in public schools until she won a high school scholarship at Arquidiocesano. Today she is a law student at USP. As a transsexual, Victoria suffered a lot from prejudice but never ceased to pursue her dreams. She will be announced at an event at the Maksoud Plaza hotel as part of a group of 29 young people who have won a selection process among 79,000 Leaders Program candidates.

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Feijoadíssima do 150 Maksoud aquece o inverno de São Paulo | Notícias | Blog Visite São Paulo | Maksoud Plaza

150 Maksoud's Feijoadíssima warming the winter in São Paulo

Blog Visite São Paulos

19.JUL.2019

Winter finally is here and requires dishes of more substance. The feijoada, a centuries-old recipe that became a popular dish of Brazilian cuisine, is served by Hotel Maksoud Plaza's restaurant on Wednesdays and Saturdays. How about making those days even tastier and warmer with Maksoud Plaza Hotel's Feijoadíssima?

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Check the three São Paulo bars in the list of the best in the world

Experience Club

18.JUL.2019

Frank Bar once again ranked among the three São Paulo bars listed as best in the world. The current drinks list honors the Japanese cocktail as a way of constantly innovating to better satisfy its customers. Located in the lobby of the Maksoud Plaza hotel, Frank Bar has been a hit since 2015. Bar chef Spencer Amereno Jr. attributes the house's special character to a formula that adds cocktails made with technical refinement and historical context to a cozy setting.

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Soup Festival 2019: great options in São Paulo to warm you up

Teste Para Mim

08.JUL.2019

Soups are among the most sought after dishes of winter. Besides warm, they are delicious and can surprise with unusual ingredients. For this reason, Maksoud Plaza has prepared a soup festival with 13 different flavors and the option of including special toppings and sides.

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The Best of São Paulo - Cocktails

Revista São Paulo - Folha de S.Paulo

30.JUN.2019

The winners of the O Melhor São Paulo Restaurants, Bars and Kitchen 2019, an annual award of the newspaper Folha de S.Paulo, were announced on June 29. The Frank Bar was chosen by the specialized jury the best cocktail bar.

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Soups, fondues and cozy bars to enjoy this winter

Estadão - Blogs - Balcão do Giba

25.JUN.2019

In bakeries, bars and restaurants, check out good options to enjoy on winter days. 150 Maksoud wants to make winter nights more comforting with its soup festival. Until August 10, the restaurant of the Maksoud Plaza Hotel will feature a varied buffet set up from Monday to Saturday between 7pm and 11:30pm. Thirteen recipes integrate the menu, among them green broth, onion soup, and pumpkin with dried meat, along with sides, salads, breads, cheeses and cold cuts.

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Giba's bar

Estadão - Blogs - Balcão do Giba

25.JUN.2019

What drinks will you be enjoying in a year or two? Although no one has a crystal ball, experts, mixologists and bartenders risked imagining a near future for the cocktail and beverage industry. With several new list launches, the Bar dos Arcos has been hinting at what it calls "new season". Besides this house, which will feature new creations later this week, Frank Bar and H.Gin should also reinvent their drinks lists soon.

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The best hotels in Avenida Paulista - São Paulo

Marola com Carambola

23.JUN.2019

The number of hotels on Avenida Paulista can leave the visitor confused when choosing the best option. The region has excellent cultural attractions, restaurants, bars, nightlife, shopping areas and easy access to public transportation. Avenida Paulista is the best for staying and is where you will find options for all tastes and pockets. This news story highlighted some of the best evaluated hotels in the region. Maksoud Plaza is part of the history of the city of São Paulo, hosting celebrities such as Frank Sinatra, David Bowie and Ray Charles. Another of its charms are the works of art scattered throughout the hotel, from a curtain of Jiboias in the lobby to the Suite Dreams, which is signed by the artist Felipe Morozini.

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Negroni Week: 100 years of the classic cocktail

Viagem & Gastronomia

23.JUN.2019

Negroni Week's seventh edition celebrated the 100th anniversary of the classic Italian drink. The traditional mix of Campari, gin and vermouth is celebrated and ordered at bars all over the world. In 2019, Negroni Week took place June 24-30, involving several houses across the country in raising funds for charities. Frank Bar has supported Mercy Corps, a refugee relief agency that operates in more than 40 countries, featuring Pascal Oliver Negroni, a more refreshing version of the drink created by Spencer Amereno.

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It's winter, so see where to enjoy soups and fondues in São Paulo

Guia Folha de S. Paulo

21.JUN.2019

The winter is finally here and with it, several typical dishes of the season. Hotel Maksoud Plaza's restaurant offers a buffet with more than ten choices of soups accompanied by salads, breads, cheeses and cold cuts.

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Corpus Christi 2019 holiday in São Paulo: what to do

Guia da Semana

17.JUN.2019

The Corpus Christi 2019 was celebrated on Thursday June 20, a perfect opportunity to rest enjoying an extended holiday. For those who stayed in Sao Paulo, the tip was to enjoy the incredible events that happen in the city. One of the highlights of Guia da Semana was the Maksoud Soup Festival.

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The cocktail party is on. Get ready for the most ethylic days of the rest of your lives

Estadão - Paladar

14.JUN.2019

One of the biggest bars and drinks events in the world happens in São Paulo and, with it, a number of renowned professionals of the area shake the bars of the city. The result is a week full of guest bartenders, parties, launches etc. The Frank Bar had a more than special guest, Beefeater Ambassador Sumaiyah Connolly.

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Remarkable growth

Prazeres da Mesa

10.JUN.2019

It is the fourth edition of the Prêmio Melhores Cartas de Bebidas (best drinks list award), but it is the first time that the event presents such a remarkable growth. The market for bars and restaurants is investing heavily in the quality of their drinks. Forget about lists that are restricted to lemon caipirinha and very sweet recipes. The public has become selective and now agrees to pay more to enjoy a quality drink. Frank Bar could not stay out of this big event.

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Hotels offer packages to celebrate Valentine's Day

Catraca Livre

04.JUN.2019

June 12 of this year was on Wednesday, but the celebration took place on several days. The Catraca Livre website selected hotels, inns and resorts that offered special packages for Valentine's Day. Maksoud, with its varied options for celebration, was the first on the list in São Paulo.

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Ten Romantic Places to Visit by Subway in Sao Paulo

Guia da Semana

24.MAY.2019

Frank Bar was featured in the list of the most romantic places in São Paulo located near a subway line, as well as having drinks on the list of best in the world. It is a space in the lobby of the Maksoud Plaza that was named after the American singer Frank Sinatra, who made a single presentation in São Paulo in the 1980s on the stage of the hotel.

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Valentine's Day: Maksoud Plaza praises couples on this special day

Agito SP

24.MAY.2019

How about collecting special moments, getting out of the rut and warming up the relationship? A perfect match to celebrate Valentine's Day. Thinking about providing new experiences to lovebirds, Maksoud Plaza harmonizes an icon of São Paulo's hotel industry with high-gastronomy in special packages to suit each profile. Come on and try it.

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Giba's Bar

Estadão - Blogs - Balcão do Giba

24.MAY.2019

Frank Bar was mentioned three times on Paladar do Estadão. Gilberto Amêndola highlighted the martini master class given last week by Sean Harrison, Master Distiller of Plymouth Gin. He also raised expectations about the Bar's next drinks list and commented on the cocktail created by Rafael Domingues, one of Frank's bartenders, especially for the Chivas Masters competition.

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Frank Bar hosts Master Distiller of Plymouth Gin

Revista Lounge

20.MAY.2019

Celebrating four years in early May, Frank Bar hosted a special night with Plymouth Gin's Master Distiller, Sean Harrison, alongside brand ambassador Spencer Amereno.

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Fast and queueless check-in: Maksoud Plaza modernizes front desk

Mercado & Eventos

15.MAY.2019

Enough queuing and delay. The Maksoud Plaza Hotel has modernized its check-in system, which can now be carried out from the palm of your hand. Or rather, on modern touch screens offered by the hotel. Since July 2018, guests can also check-out via WhatsApp. Everything has been thought for your comfort.

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Mother's Day Brunch at Maksoud Plaza

Gastronominho

09.MAY.2019

Nothing is better than dedicating a little time to the most special person in our lives. On its traditional Mother's Day Brunch, Maksoud Plaza provided many thrills and a delicious meal with varied dishes.

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Five reasons to stay at the iconic Maksoud Plaza

Jornal Turismo&Eventos

08.MAY.2019

Reference in elegance and personalized services for the stay of Brazilians and foreigners, the Maksoud Plaza Hotel is this month's highlight. Besides being in the financial heart of the metropolis, there are five reasons why everyone should stay here.

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Innovation also involves people. Icon of the São Paulo hotel industry turns 40 surveying its team

Exame

08.MAY.2019

Henry Maksoud Neto, president of Maksoud Plaza, who turns 40 in 2019, decided to consult the hotel's more than 350 employees and learn from them which points can be improved based on the Exploratory Study survey conducted by a consulting firm. The survey presented a number of improvements and innovations, which gave Maksoud Plaza Hotel the certificates of excellence of TripAdvisor and Booking.com, as well as attracting new brands and renowned stores.

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Toast time

Revista Vogue Noiva

01.MAY.2019

Mixologists suggest drinks that will make your wedding more striking and far from the commonplace. Not to be outdone, Frank Bar featured Spencer Amereno's drink, A Dog Named Daiquiri, a rum-based recipe with umbu jelly, Tahitian and Galician lemons and a special twist of creativity.

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With Maria da Penha, the IVG Fórum discussed violence against women

Claudia - Abril.com

25.APR.2019

Women assembled at the Maksoud Plaza Hotel in São Paulo to talk about the role of the Human Resources department in the relationship with the leaders of the companies in the face of challenges. Gathering great leaders, the forum was supported by CLAUDIA magazine and was held for the Maria da Penha Institute, which took part in the event.

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Maksoud Plaza, an icon in the heart of São Paulo

Turismo S/A

25.APR.2019

Inaugurated four decades ago, one block off Avenida Paulista, the hotel has received politicians, artists and princes, and was the only place where Frank Sinatra performed in São Paulo, becoming a reference in elegance in the city. All this sumptuousness is due to the entrepreneurial spirit and the impeccable service of the team. This article describes the advantages that one can enjoy within the hotel accommodations.

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Frank Bar invites four barwomen to celebrate its anniversary

Prazeres da Mesa

24.APR.2019

The Frank Bar celebrates four years while the Maksoud Plaza, hotel where it is situated, turns 40 years. To celebrate, Spencer Amereno and his team received four great women who stand out in the Latin American cocktail party to take over the bar. Adriana Pino, Alice Guedes, Michelly Rossi and Sabrina Traverso brought a special shine for Frank's nights.

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Having fun: what to do in São Paulo on Mondays

Estadão - Blogs - Divirta-se

11.APR.2019

Are you planning to go out on Monday and cannot find a good place? At the tips on how to have fun, the Frank Bar was one of the places indicated. Installed in the lobby of Maksoud Plaza Hotel, the bar is inspired by the Japanese cocktail tradition, with options like the Bloodhound.

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Check-in: Hotel deals and more?

Maior Viagem

07.APR.2019

The magazine's column highlights the Maksoud Plaza Pajama Party, in which the hotel offers a relaxed birthday party for children, with a special atmosphere that includes exclusive cabanas, complete decoration and two menu options. How about planning your children's party with us?

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Barman, bartender, mixologist... a 'restless profession' with novelties every day

CBN / Gerações

05.APR.2019

Cássia Godoy had a chat with Master Derivan, bar chef at the Blue Note jazz house, and with Spencer Amereno, chef of the Frank Bar, of the Maksoud Plaza hotel.

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Seven reasons to get married at Maksoud Plaza

Constance Zahn

04.APR.2019

It is a known fact that the Hotel Maksoud Plaza does not need to be introduced; after all, it has been one of the most iconic buildings in São Paulo for the past for 40 years. But there's a novelty we need to talk about: the opening of the hotel for weddings in 2018. This story presents some reasons why it is worthy marrying in the hotel, as well as various advantages that Maksoud Plaza offers for your ''yes''. Come check it out.

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Bohemian Paradises

Revista Experience Club

01.APR.2019

"Be a responsible drinker and do not even think about driving if you are one of them, but know that in a stretch of only 10.3 kilometers, between the region of Avenida Paulista and the neighborhoods of Pinheiros and Vila Madalena in São Paulo, there are three of the 100 best bars of the world". This special news story highlights Frank Bar and its head bartender Spencer Amereno with the subtitle 'The Voice and the Forgotten Classics'.

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Day Use at Maksoud

Diário Indústria & Comércio

30.MAR.2019

Famous celebrity destination celebrating 40 years in December, the Maksoud Plaza Hotel created the Day Use system, which offers the guest ''the opportunity to sleep in the beds where famous singers and actors have stayed, as well as diving in a pool with gold threads on the tiles''. The guest can choose to stay at the exact place where the hotel hosted their idols.

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A show, a movie, 12 new bars and a different tour

Estadão - São Paulo

28.MAR.2019

Express, written by Daniel Fernandes, highlighted the Maksoud as one of the most different tours of São Paulo, and also praised the three Day Use packages offered at the hotel. How about knowing in detail the place that is also famous for hosting a Frank Sinatra show?

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Day of the bride at Maksoud Plaza

Lembranças da Gabi

25.MAR.2019

'For my bride's day, I chose the Maksoud Plaza hotel', reports a bride who stayed in the Brasiliana suite. She details her experience at the hotel, giving lots of praise to the environment and space. She says: 'Our experience was wonderful ... we were very well received'.

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Dry martini: five places to enjoy this classic in São Paulo

Harpers Bazaar

23.MAR.2019

The dry martini is one of the most chic drinks in the gastronomic world; Frank Bar, voted the best bar in the city of São Paulo, stands out in the preparation of this cocktail.

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Eight bars that open on Monday in São Paulo

Guia da Semana

22.MAR.2019

Who said happy hour is just at the end of the week? To start the week on the right foot, why not get your people together on Monday? How about a bar listed as having some of the best drinks in the world, the sophisticated Frank Bar, which is in the lobby of Maksoud Plaza.

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Day Use at Maksoud Plaza, a new classic

Turismo S/A

14.MAR.2019

Who has never dreamed of spending a whole day in one of the most iconic hotels in São Paulo? For leisure or business in the city, take advantage of staying at Maksoud Plaza, one of the most outstanding hotels in São Paulo, and get to know or stay in one of the rooms occupied by celebrities. How about it?

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Frank Bar

Guia da Folha - SP

08.MAR.2019

Installed in the lobby of the Maksoud Plaza hotel, the Frank Bar has a selection of cocktails such as Ataraxia, a smoked drink prepared with whiskey. The bar is highlighted as one of the best in the central region of São Paulo.

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Um guia paulistano dos drinques com Jerez, para beber no bar ou preparar em casa | Notícias | Drinque | Maksoud Plaza

A guide for cocktails with Jerez, to drink in the bar or prepare at home

Dringue

07.MAR.2019

Frank Bar is considered one of the best bars in São Paulo for preparing the best cocktails with the Jerez Fino Real Tesoro.

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The barmaids turn: women in the bar talk about the work behind the counter

Hypeness

01.MAR.2019

The presence of women in the bar is constantly increasing, whether in production, service, or as customers. The news story highlights Adriana Teodoro, head of production at Frank Bar.

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Where to drink negronis in Brazil and in the world

Estadão - Paladar

27.FEB.2019

Frank Bar has been described as one of the best bars in São Paulo to sample classic and inventive versions of negroni, a truly democratic drink.

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Bartender

A Crítica AM

26.FEB.2019

The bartenders, who are under the spotlight and participate in various competitions, are on the rise. Spencer Amereno, who runs Frank Bar, at Maksoud Plaza, is an example of these professionals. The newspaper A Critica recommends his Dead Habbit cocktail.

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Around the world in five drinks

Forbes Brasil

23.FEB.2019

The bartender Spencer Amereno, who heads the Frank Bar at the Maksoud Hotel, highlights Dead Habit, a drink that alludes to the old habits die hard saying. He describes it as an authorial drink, which should be enjoyed in his 'crib', and that matches the readers of Forbes.

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Spaces for events

Revista Panrotas

20.FEB.2019

The Maksoud Plaza Hotel is considered to be one of the most suitable for events, having been singled out by Panrotas for having 5,000 square meters of multifunctional spaces divided into 38 rooms with capacity for up to 1,000 people.

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Four hotel bars to enjoy cocktails in São Paulo

UOL - Blogs - Papo de Bar

20.FEB.2019

Four of the top five places on the list of the 50 best bars in the world belong to hotels. Marcelo Sant'Iago decided to list, in alphabetical order, four hotel bars for tourists and locals to enjoy high quality cocktails in São Paulo. Among them is the Frank Bar, which is in the lobby of Maksoud Plaza.

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Trend runs a workshop for professionals in São Paulo

Mercado & Evento

11.FEB.2019

A Operadora reuniu mais de 300 profissionais das áreas de atendimento e operações, em São Paulo, no Hotel Maksoud Plaza, com intuito de apresentar suas metas para 2019.

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Five versions of classic cocktails not to be missed

UOL - Blogs - Papo de Bar

24.JAN.2019

I, Marcelo Sant'iago, am a fan of classic cocktails: Martini, Old Fashioned, Daiquiri, Whiskey Sour, among others. Here are, in alphabetical order, five versions prepared by bartenders in São Paulo that you need to try out. A highlight is Frank Bar's Mamie Taylor.

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Maksoud Plaza celebrates Excellence Certificate and new Front Desk Manager

Jornal Brasilturis

24.JAN.2019

The hotel began its 40th year with news: another TripAdvisor Certificate of Excellence and the arrival of Daniel Lopes Corrêa, new Front Desk Manager.

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SPA at Maksoud

Veja São Paulo

23.JAN.2019

Reactive officially opens in December, in the hotel lobby, to offer the diverse body and face treatments.

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Dream Trip

Revista São Paulo

20.JAN.2019

Large suites, swimming pools on high floors and high gastronomy are the highlight of the main hotels in São Paulo, among them the Maksoud Plaza.

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São Paulo's Anniversary

Blog Visite São Paulo

17.JAN.2019

To celebrate, Maksoud Plaza prepared feijoada open bar and discounted daily rate.

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11 hotels to enjoy the holiday of January 25 in São Paulo

Qual Viagem

16.JAN.2019

In commemoration of the 465th anniversary of the city of São Paulo, several hotels, among them Maksoud, prepared a fun and special program for its visitors.

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Seven hotels with pool and day use in SP

Tô Pensando em Viajar

16.JAN.2019

It's summer and the city of São Paulo boils. Nothing better than a pool to refresh body and soul in the hottest season of the year. Better yet if accompanied by other amenities. Enjoy the day use mode in SP to cool down.

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Paulo Aragão: The positive effects of implementing a revenue management culture

Hôtelier News

14.JAN.2019

Article by the Maksoud Plaza revenue manager explains how this niche works in Brazil.

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Vino!- Maksoud Plaza

Veja São Paulo

28.DEC.2018

Frank is no longer the only bar in Maksoud Plaza. Since August, the lobby of the hotel has a new tenant, Vino !, whose headquarters in São Paulo is in the Pinheiros neighbourhood. The two spaces do not compete with each other. Anyone who prefers (great) cocktails, goes to Frank. In Vino !, the idea is to drink reds, whites, sparkling, rosés...

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Calendário de Coquetéis Festivos

Difford's Guide

21.DEC.2018

The Difford's Guide has prepared a calendar of festive cocktails from the most famous bars around the world, including Brazil. Frank Bar's "Santa Claus is coming to town" was one of the highlights.

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Spencer Amereno?s Frank Bar and Japanese minimalism

Mixology News

17.DEC.2018

The head bartender Spencer Amereno sought references in the traditional oriental cocktail bar to develop different drinks. The past few months have been busy for him. In addition to winning again awards for Best Cocktail and Best Bartender in São Paulo, his bar has secured a place in the list of the world's top hundred of the World's 50 Best Bars. After a year crowned by awards, how to reinvent itself?

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Children's choir kicks off Maksoud Plaza?s end of year celebrations

Agito SP

05.DEC.2018

To celebrate the beginning of the holidays, on December 7, 14 and 21, the Maksoud Plaza received a choir of children and adolescents from the Accordes Institute. They performed typical Christmas songs in the area located in front of the hotel.

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Frank Bar launches happy hour deal

Travelpedia

04.DEC.2018

In the beginning of December, Frank Bar launched a new type of service for individuals or corporate customers: the happy hour package. As an extension of its quality service and handcrafted cocktail list, as well as meeting a market demand, it now caters for social gatherings with groups of up to 30 people with a special menu.

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It can be said that the exciting hotel Maksoud Plaza has earmarked its place in the memory of São Paulo. There, in the 1980s, the icon of the French nouvelle cuisine Roger Vergé inaugurated the historic La Cuisine du Soleil. It is also when Maksoud Plaza opened the 150 Night Club, where celebrities such as Frank Sinatra performed. In the early 2000s, the place fell a bit in disregard, but regained its brilliance with the inauguration of Frank, a high cocktail bar, in 2015. Then, investments in gastronomy recovered the breath of the hotel sector.

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Black Friday: a selection of packages, cruises and hotels to travel

Catraca Livre

16.NOV.2018

Consider Black Friday when thinking about your dream travel. At Maksoud Plaza, in São Paulo, Brazil, from November 22nd to 26th, you will be offered a 40% discount on all room categories for stays between January 2 and February 24, 2019.

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Meu Casamento (wedding web portal)

Meu Casamento

08.NOV.2018

The Day of the Bride is a very special occasion for a woman. It is the day to forget everything (all the stress and rush to prepare for the wedding) and to rest, relax and direct her thoughts only for the great day. Therefore, it is perfect to choose a nice place that can provide moments of calm, tranquility and peace.

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Maksoud Plaza prepares Christmas dinner and party for the whole family celebrate the New Year

Passeio Kids

06.NOV.2018

The Christmas night at the hotel will have the music of the Maris Teca Band and one of the city's best gastronomy. The venue will have a special decoration and will be visited by Santa Claus, an attraction that promises to thrill kids and adults with a heart-pounding surprise. For the arrival of 2019, the hotel prepared attractions so that there is no shortage of reasons to spend New Year's Eve in São Paulo. In addition to spending the night a block away from Avenida Paulista, the most traditional of the city, the banquet and the party promise to be memorable, following the characteristics of this party that is already tradition in the region.

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The perfect toast

Go Where Gastronomia

01.NOV.2018

São Paulo is full of bars for those who want to relax after an exhausting day of work or simply chat with friends. In order to help you choosing the right venue and drink, we have selected the five best in the city, among them the Frank Bar.

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Maksoud Plaza prepares attractions to celebrate Christmas and the New Year

Revista Hotéis

30.OCT.2018

The Christmas event includes dinner and live music with the Maris Teca Band, as well as a special decoration and the visit of Santa Claus to please the children.

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Spencer Amereno and Gabriel Santana share Frank Bar's counter

O Estado de São Paulo - Paladar

18.OCT.2018

Barmen from Frank Bar and Benzina prepare inventive drinks such as the Sweet and Spicy Martini, re-reading the classic dry martini with black peppers and white cocoa.

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Maksoud Plaza Brunch is back for Children's Day

Circolare

09.OCT.2018

The brunch will be available every Sunday featuring a special menu with an extensive variety of cold cuts, fruits, breads and non-alcoholic beverages such as seasonal fruit juices, detox and flavored water.

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20 suggestions for last minute October 12 holiday packages

Folha de São Paulo

08.OCT.2018

Suggestions of packages for the holiday next Friday, October 12.

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The best bars in the world in 2018

Casa Vogue

06.OCT.2018

In its tenth edition, the publication placed three Brazilian bars in the top 100, including Frank Bar.

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Behind the Scenes Maksoud Plaza

FOUR Magazine

01.OCT.2018

FOUR finds out more about one of Sao Paolo?s finest hotels, the Maksoud Plaza Hotel, exclusively from president, Henry Maksoud Neto.

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Maksoud From the Air

Diário Indústria & Comércio

01.OCT.2018

Culture and eastern flavors inspire the creations of the head bartender Spencer Amereno.

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Children's Day: Maksoud Plaza offers accommodation with panoramic flight from Voom for the whole family

Passeio Kids

27.SEP.2018

Hotel Maksoud Plaza and Voom offer a special package of lodging with panoramic flight along the main tourist points of São Paulo.

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Carosella in commemoration

Estadão

27.SEP.2018

As part of the 10-year celebrations of the Arturito restaurant, Chef Paola Carosella is promoting a special class - Stories and recipes - at Maksoud Plaza. All revenue from the tickets will go to an institution that supports children with cancer.

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The World Cup is behind us, but the Moscow Mule is still in our heads. Extra! Extra!

Estadão

21.SEP.2018

In an article on drinks, the newspaper highlighted three Brazilian houses, among them Frank Bar, which entered for the second consecutive year in the list of the best bars in the world of the World's 50 Best Bars.

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Comer & Beber 2018: the audience favorites

Veja São Paulo

21.SEP.2018

heck out the result of the popular online vote that lasted ten days and took more than 300,000 votes. Frank Bar came second in the drinks category.

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Hotel Maksoud Plaza presents its infrastructure for weddings

Constance Zahn

20.SEP.2018

A reference in corporate events, the Hotel Maksoud Plaza, in São Paulo, takes its know-how to the universe of weddings and social parties. The complete infrastructure was presented to the market and the public in an event held at the hotel last Tuesday (September 18).

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Maksoud Plaza opens new venue for events

Panrotas

19.SEP.2018

Maksoud Plaza held an event in its grand hall to officially present its infrastructure for social events.

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Three São Paulo bars are on the list of the best in the world

Guia Folha de São Paulo

19.SEP.2018

Frank Bar is once again in the World's 50 Best Bars international ranking.

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The bars shaking up the drinks scene in the 51-100 list of The World's 50 Best Bars 2018

The World´s 50 Best

19.SEP.2018

With the announcement of The World's 50 Best Bars 2018?on October, 3rd, the bars voted between 51st and 100th in the 10th edition were revealed. Frank Bar entered for the second time (first in 2017) and got the 86° position.

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Strategies that ensure revenue

Valor Econômico

06.SEP.2018

Maksoud Plaza is one of the featured hotels in the newspaper?s special on tourism. The article reports on the strategies that companies have been drawing to increase the occupancy and to recover the rates for lodging.

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Maksoud Feijoadíssima now also on Wednesdays

Revista Hotéis

05.SEP.2018

The Feijoadíssima, which has become part of the city's gastronomic events on Saturdays, is now also served on Wednesdays.

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Way beyond Mai Tai

Revista Black Magazine

01.SEP.2018

The story is about the new creations of Spencer Amareno Jr, responsible for running Frank Bar. Among a variety of drinks, he proposes the Maragato, one of his creations.

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Girls just wanna have fun

Glamurama

01.SEP.2018

Frank Bar is one of the best places to enjoy an evening out with your girl friends.

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Japanese Minimalism

Go Where Gastronomia

01.SEP.2018

The specialized magazine highlights the launch of the new list from Frank Bar with a picture of three exclusive drinks.

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7 packages for the September 7 holiday

Viagem e Turismo

24.AUG.2018

From São Paulo to the Atacama Desert: check out a selection of destinations for the Independence holiday

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Frank Bar and Alberta #3 present new cocktail lists

O Estado de S.Paulo- Divirta-se

23.AUG.2018

The Japanese cocktail mixing is the inspiration for bartender Spencer Amereno to develop the recently launched Frank Bar list.

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Maksoud Plaza Hotel is among the best options in SP

Revista HG

21.AUG.2018

The five-star hotel that has hosted celebrities like Frank Sinatra, Julio Iglesias and Sammy Davis Jr, offers a complete infrastructure to please the guest.

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10 hotels to relax on the September 7 holiday

Qual Viagem

21.AUG.2018

A list with the best hotels for those who seek fun with the kids or just want to relax in nature.

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The tonic of Gin

Folha de São Paulo

18.AUG.2018

The award-winning Spencer Jr. Bloodhound is an authorial, medium-bodied tribute.

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Three new drinks lists

O Estado de S.Paulo - Paladar

16.AUG.2018

The new drinks list presented by bartender Spencer Amereno Jr is inspired by Japanese minimalism.

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Frank Bar launches drinks made with edible glass, cakes and oriental ingredients

Veja SP

14.AUG.2018

The bar, run by Spencer Amereno Jr. in one of the best addresses in town, refreshes its list of cocktails.

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A list of SP's restaurants for Father's Day

Revista Menu

10.AUG.2018

The brunch of the Maksoud Plaza Hotel offers a menu ranging from the seafood fideuà to the filet mignon al roti. It will also offer a workshop on gin run by the Beefeater brand as well as bartender Alex Sepulchro, from Frank Bar, who will teach how to make drinks based on the spirit.

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Father's Day: From brunch to feijoada to celebrate this Sunday

Huffpost

08.AUG.2018

Besides the brunch, which features salads, main courses and breakfast items, the event includes a workshop for parents and children on how to prepare the famous Gin Tonic drink.

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Maksoud Plaza launches check-out via Whatsapp

Mercado e eventos

30.JUL.2018

Maksoud Plaza has launched the Express Check-out, a tool that enables requesting the bill through WhatsApp.

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Maksoud Plaza offers Gin-Tonic workshop

Revista Hotéis

25.JUL.2018

For Father's Day, 150 Maksoud, Maksoud Plaza's international restaurant, has prepared an exciting program that will go beyond a delicious brunch.

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Maksoud Plaza will hold a night fitness session on its rooftop

Veja SP

25.JUL.2018

On the 28th, the third edition of Maksoud Fitness Day will be held on the rooftop of the Maksoud Plaza hotel in Bela Vista, central region of São Paulo.

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Ecological pressure gives rise to options to plastic straw

Estado de São Paulo

22.JUL.2018

Bars use more sustainable options. Frank Bar, at Maksoud Hotel, presents a drinking straw made of paper.

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Sweat and fun

Propmark

16.JUL.2018

The traditional rooftop of the Maksoud Plaza hotel in São Paulo will receive Fitness Day on July 28th.

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Seven soup festivals to chase away the winter cold in São Paulo

Huffpost Brasil

05.JUL.2018

HuffPost Brazil has selected seven restaurants and bakeries that hold soup festivals to celebrate the cold in the best way possible: eating!

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Sao Paulo restaurants with special menu for the 2018 World Cup

Folha de São Paulo

01.JUL.2018

In the backstage of the show of tastes of the Brazilian bar best placed among the hundred best in the world, find Adriana Morais Teodoro.

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Green marketing: Bar replaces plastic straws with paper ones

Pequenas empresas grandes negócios / G1

17.JUN.2018

The straw is one of the biggest villains in the pollution of rivers and seas. As some consumers no longer accept this, some entrepreneurs are looking for alternatives.

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Maksoud Plaza to show World Cup on special screen

Revista Hotéis

11.JUN.2018

The famous São Paulo hotel, located in the region of Avenida Paulista, is warming up for the next game of the Brazilian national team in the Round 16.

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Sao Paulo restaurants with special menu for the 2018 World Cup

Guia da Semana

11.JUN.2018

The famous Sao Paulo hotel Maksoud Plaza will show the more than 60 games on a 200-inch screen in the lobby. All this accompanied with menu and special decoration.

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Ten hotels to enjoy Valentine's Day

Qual Viagem

30.MAY.2018

In order to make Valentine's Day even more special for couples, several hotels have prepared a range of attractions and promotions.

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During the World Cup, Sao Paulo will have free beer, free food and street party vetoes

Esporte/ Folha de S.Paulo

30.MAY.2018

Maksoud Plaza has installed a 200-inch screen in its lobby to broadcast all the Cup games along with a special menu of drinks and snacks.

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Bartenders give tips on authorial drinks that rule the night of São Paulo

Revista São Paulo / Folha de S.Paulo

13.MAY.2018

The city keeps adding bars specializing in cocktails. Negronis and Manhattans are still hits, but they vie for place with authorial recipes.

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Special Mother's Day

Guia da Folha

11.MAY.2018

Check out the suggestions of bars and restaurants that prepare special menu to celebrate Mother's Day.

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Best of the year

Prazeres da mesa

01.MAY.2018

Frank Bar is placed among the best bars in São Paulo.

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Frank Bar promotes fun nights with special menu to celebrate three years

Glamurama

24.APR.2018

The Frank Bar opened three years ago at the iconic Hotel Maksoud Plaza in São Paulo and, to celebrate, the bartender Spencer Amereno Jr. brings a special menu with six drinks prepared with Johnnie Walker and Bulleit Bourbon, a reference to the history of the bar, inspired by Frank Sinatra?s stay at Maksoud Plaza in 1989.

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Paola Carosella and guest bartenders visit the great Frank Bar

Veja SP

20.APR.2018

To blow anniversary candles in style, host Spencer Amereno Jr. receives four very nice guests next week.

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Frank Bar celebrates third anniversary with special events

Guia da Folha/Folha de S.Paulo

20.APR.2018

Spencer Amereno's cocktail bar, located in the lobby of the Maksoud Plaza hotel, celebrates its third anniversary with special programming.

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Bars replace plastic straws with greener alternatives

Veja SP

20.APR.2018

At Frank Bar, Spencer Amereno Jr. has served straws made of paper since reformulating the drinks list last September.

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Frank Bar celebrates three years with favorite house drinks and special events

Cultura / Estadão

19.APR.2018

Installed in the lobby of Maksoud Plaza, Frank Bar celebrates three years between Monday 23 and Thursday 26 with invited bartenders and drinks that are hits since the house opening.

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Maksoud Plaza wants to position itself as a business center

Mercado e eventos

05.APR.2018

One of the most traditional hotels in São Paulo, Maksoud Plaza is repositioning itself as a complex that converges leisure, events, entertainment and business.

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Maksoud Plaza will replicate its lobby at WTM Latin America

Revista Hotel News

29.MAR.2018

In its first participation in World Travel Market Latin America (WTM), Maksoud Plaza will replicate in its booth experiences that can be found in the lobby of the São Paulo hotel.

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Seven hotel bars to visit in São Paulo

Cultura/Estadão

20.MAR.2018

Frank Bar, in the lobby of the Maksoud Plaza Hotel, serves drinks and cocktails signed by bartender Spencer Jr.

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Maksoud Plaza promotes fitness event

Revista Hotelier

23.FEB.2018

The hotel promotes the second edition of its Maksoud Fitness Day on March 18.

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Maksoud Plaza to have 21% higher revenue in 2018, to R$ 75 mi

Economia/Estadão

21.FEB.2018

The Maksoud Plaza hotel expects to reach its fifth year this year with numbers in blue. The projection is a 21% increase in sales to R$ 75 million.

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Check out bars where to enjoy a good gin-tonic in the five regions of São Paulo

Guia da Folha

20.FEB.2018

Spencer Amereno Jr. is in charge of the drinks of the bar installed in the lobby of the Maksoud Plaza hotel. The gin-tonic takes homemade tonic, carbonated on the spot, and goes for R$ 39.

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Twelve cheerful drinks for the Carnival

Paladar/Estadão

13.FEB.2018

Check out Frank Bar Spencer Jr. caipirinha recipe, prepared straight into the serving glass with a macerator and a cocktail spoon.

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Maksoud Plaza to have R$ 75mi of revenue in 2018

Isto é Dinheiro

08.FEB.2018

The Maksoud Plaza hotel expects to reach its fifth year with numbers in blue in 2018. The projection is a 21% increase in sales to R$ 75 million.

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A good reason to toast

Ela/O Globo

15.OCT.2017

Mind the changes in the atlas of bars. Brazil is officially on the map of the world cocktail. Frank Bar is part of this landmark!

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Volta & Mesa: An adult day

A Revista São Paulo/FSP

07.OCT.2017

I like both hotel lobbies and airport lobbies, special places to watch people on the go. But hotels have a special adult charm. There are not many lobbies like Maksoud Plaza?s, with the spectacular architecture of its inner span, and all that activity that goes on in the scenario.

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Arrivals and Departures

Go Where Luxo

01.OCT.2017

Maksoud was the scenery for the magazine?s cover story. Comfort is the key word for those who need to fly long hours. However, let us agree that you cannot leave the good taste aside. So, bet on the tendency of combining pieces of the same pattern and loose fittings. After all, you do not want to squeeze on vacation!

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A New Maksoud

Parar Review Magazine

01.OCT.2017

Story in the Instituto Parar magazine: Maksoud Plaza has existed for 38 years as an icon of quality hospitality, and now also of innovation.

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Maksoud signs partnership with Natura for hotel amenities

Hôtelier News

22.SEP.2017

In October, guests began to come across a novelty in their rooms: the lines of amenities Tododia Algodão and Plant Nutrição e Brilho, which make up Natura?s product portfolio for the hotel industry. A successful partnership with one of the best established companies in the market.

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Frank and two more Brazilian bars are among the best in the world

Paladar- Estadão

20.SEP.2017

For the first time, three Brazilian bars entered the list of the best in the world, in the famous list of World's 50 Best Bars. Frank, led by Spencer Amereno Jr., was ranked 66th. Opened in 2015, the Maksoud hotel lobby bar features signature drinks in an intimate setting.

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Renewal

Guia da folha

15.SEP.2017

Frank Bar: Maksoud Plaza?s bar, run by the award-winning bartender Spencer Amereno Jr., has a new menu with 20 cocktails.

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Cheers!

Go Where Gastronomia

01.SEP.2017

One of the most renowned bartenders in Brazil, Spencer Amereno shared ?exclusivity with Go Where Gastronomia? two drinks of Frank Bar's new menu that perfectly fit with the celebrations of the 13 years of the magazine

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Barbearia no lobby do hotel Maksoud Plaza

The 12 best barber shops in São Paulo that you need to know

Manual do Homem Moderno

28.AUG.2017

Located in one of the most traditional points of São Paulo, the Avenida Paulista, the Hotel Maksoud Plaza offers services for beard and hair using only Man Lab products.

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Sensorial experience at Maksoud Plaza

QUAL VIAGEM

01.AUG.2017

Felipe Morozini?s habitable installation at Maksoud Plaza, Suite Dreams 2117, was visited by Qual Viagem magazine, which brought knowledge about its sensorial experience in the middle of the concrete jungle inside one of the most iconic hotels in São Paulo.

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The cost of day use service in eight luxury hotels

Veja São Paulo

10.JUL.2017

At Maksoud Plaza: it gives access to a room (for up to ten hours) and all the dependencies of the hotel. Valid from Monday to Sunday, from 10am.

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Sophia Abrahão poses for GQ at Maksoud

GQ Magazine

01.JUL.2017

In an interview with the magazine, the Brazilian singer/actress talks about professional success in various areas and also about her image.

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Maksoud Plaza (SP) adds Special Diets to the menu

Revista Hotéis

01.JUL.2017

A different way to upgrade your breakfast. The 150 Maksoud restaurant has introduced a special diet menu, aimed at people with food restrictions to gluten, lactose or sugar. New items are offered every day from 6am.

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Check six bars inside hotels in São Paulo that are worth the trip

Paladar-Estadão

30.JUN.2017

Located in the lobby of the traditional Maksoud Plaza hotel, the small, intimate Frank Bar is run by seasoned Spencer Jr., who prepares classic and authorial drinks to live jazz. The name is a tribute to Frank Sinatra, who in 1981 did a series of shows in the hotel's small theater.

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Frank Bar, with its neat drinks list, is voted the best in the city of São Paulo

Folha de São Paulo

24.JUN.2017

Located in the Maksoud Plaza Hotel, Frank Bar has been voted the best bar as well as the best drinks list of the city by the national newspaper Folha de S.Paulo. Spencer Amereno Jr. and his team produce handcrafted cocktails within 10 to 15 minutes, taking care of every detail such as drops, minimal spoonfuls, the over pour in the dispenser, constant tasting on the back of the hand, and even flourishes with the shaker and ice cubes chiseled with a knife.

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The hotel bubble has burst in Brazil

Revista Exame

07.JUN.2017

São Paulo is the Brazilian capital that has suffered the least from the economic crisis. According to analysts, the reason is the large transit of visitors, whether tourists or not: 13 million a year. The Maksoud Plaza lowered the daily rates and, as a result, the occupancy rate went up from 40% to 60% in two years, while revenue increased 20% in 2016.

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Meet award-winning bartender Spencer Amereno Jr.

Veja São Paulo

23.MAY.2017

The mixologist, three times winner in the ranking made by Veja Comer & Beber, is the ace of the cocktails who fronts Frank Bar, in the lobby of Maksoud Plaza. In the latest ranking, Spencer Amereno Jr. has won twice: bartender of the year and best cocktail list, awarded by the most respected gastronomy publication in the city.

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Five cocktails celebrate Terraço Itália?s five decades

Travelpedia

17.MAY.2017

Five renowned bartenders were invited to create special drinks to celebrate Terraço Itália Restaurant?s 50 years, with re-readings of the most popular in each decade. In July, Frank Bar?s Spencer Amereno presents La Florida #2.

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Hotel Maksoud Plaza- Comfort and Convenience at the Heart of São Paulo

Mágicas de Mãe

17.MAY.2017

In the beginning of May, the blogger Kely Varela stayed at Maksoud Plaza and posted a detailed account of her experience. She highlighted the location, the comforts and her impression about the hotel facilities.

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Maksoud Plaza partners with Harvard Business School for the Field Global Immersion

Portal Eventos

09.MAY.2017

The Maksoud Plaza Hotel received a team of students from the Harvard Business School (Boston, USA) for a week as part of the school's first academic year FIELD Global Immersion program.

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Terraço Itália celebrates 50 years with visiting chefs and barmen

Folha de São Paulo

05.MAY.2017

In September, the downtown São Paulo rooftop restaurant Terraço Itália celebrates its 50th anniversary. To make it unforgettable, just as its vista over the city, the house has invited five bartenders to create re-readings of drinks served in past decades. Among the bartenders, Frank Bar?s Spencer Amereno will present his drink in July.

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Famosos durante um evento no Maksoud Plaza

Celebrity offspring Lucas Jagger, Enzo Celulari, Brandon Thomas Lee and Rafferty Law take the catwalk in fashion event

R7

26.APR.2017

On Tuesday 25, Italian brand Dolce & Gabbana celebrated the DG New Vision, gathering guests at the rooftop Pan Am nightclub at Maksoud Plaza Hotel. Among top bloggers, artists and national and international digital influencers, the highlight was the children of the beautiful and famous.

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When the chefs eat:

Viagem & Gastronomia

26.APR.2017

A place to meet friends, have a snack and a drink? ... I also like the Maksoud Plaza bar (Frank, with a drinks list put together by the renowned bartender Spencer Jr).

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Five-star hotels and hostels in Sao Paulo: accommodation for all budgets

Folha de São Paulo

08.APR.2017

Is the hotel merely a place to fall asleep? Sure, but not before a relaxing massage. Check eight five-star spa therapies.

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10 places that every gin lover needs to know in São Paulo

Oba Oba

07.APR.2017

This classic spirit is more and more becoming part of the bar scene in São Paulo, including Frank Bar.

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A bar in São Paulo serves drinks with whisky on Mondays

Revista Menu

03.APR.2017

Whisky fans have a good reason to start the week. On Monday 3, at 6pm, bartender Spencer Amereno will premiere at Frank Bar (in Maksoud Plaza, São Paulo) the Dewar's Mondays, an event held in partnership with the homonymous whisky brand.

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April holidays at Maksoud Plaza

Brasil Turis

30.MAR.2017

The most traditional hotel in São Paulo invests on the modernity of its services by preparing novelties for its guests during the two April holidays in Brazil. For Easter, a special brunch will be served at 150 Maksoud Restaurant. For Tiradentes (in memory of a Brazilian national hero), the focus is on those who want to know and enjoy the city of São Paulo.

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Maksoud strengthens sales and marketing teams

Hôtelier News

16.MAR.2017

The management has strengthened the Sales and the Marketing forces by rearranging the teams, hiring and creating a new department. Camilla Fona, who has been with the company for ten years, moves to a new position, and Karina Brandford arrives to lead the new communication area.

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Instragrammers meet to prove that there is lots of love to be found in São Paulo (yes!)

SP2GO

09.MAR.2017

Some of the most popular Instagram profiles portraying the multiplicity of the city of São Paulo have joined together to create inspiring initiatives that promote appreciation of tourism in the megalopolis. The first meeting was at Maksoud Plaza on March 4, 2017.

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Spencer Amereno interview at Feira dos Campeões

Veja São Paulo

09.MAR.2017

Maksoud Plaza?s Frank Bar offers happy hour drinks at Feira dos Campeões Comer & Beber. Check a conversation with bartender Spencer Amereno Jr, one of the highlights of the event.

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Maksoud Plaza?s Frank Bar launches four new drinks for the Feira dos Campeões

Agito SP

08.MAR.2017

Frank Bar put together four new drinks to meet the most diverse tastes at the Feira dos Campeões. There is also a surprise for the four days of the event: the launch of the "Bottled Selection" cocktails, made with all the care that drives bartender Spencer Amereno Jr.´s work.

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Meet all the chefs that will take part in the Feira dos Campeões (Champions Fair)

Veja SP

07.MAR.2017

The Feira dos Campeões Comer & Beber (Champions Fair, promoted by a national weekly magazine) brings together chefs from award-winning local establishments at the São Paulo Jockey Club between Thursday 9 and Sunday 12 of March. The kitchen heads of 25 restaurants, bars and food joints are given fully equipped kitchens to offer visitors their houses' flagship dishes with a maximum cost of 40 reais (U$ 12 aprox.).

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Visit, stay. Make yourself at home.

Maksoud bottles Frank Bar drinks

Maksoud Plaza: the future and meeting point of generations

Maksoud Plaza: Past, present and future

Paulo's masterpiece and Maksoud Plaza

Maksoud Plaza and its unforgettable moments

Izabel's Maksoud Plaza

André's Maksoud Plaza

Paulo Roberto's Maksoud Plaza

Antonio's Maksoud Plaza

Maksoud offers a discount for bike rentals on Avenida Paulista

Maksoud Plaza celebrates love by giving a discount

Maksoud launches "I <3 SP" Campaign

Maksoud Plaza launches the "I <3 SP" drive

How about celebrating São Paulo's anniversary by checking out new places?

The Maksoud hotel has prepared a special package. With prices starting at 3x R$ 349, the guest is entitled to breakfast and the choice of a snack and two drinks from Frank Bar, located in the hotel lobby.

Maksoud Plaza presents a promotional package for January

Maksoud Plaza and VOQIN´ launch Emex technology platform

The EMEX platform is launched, a partnership between Maksoud Plaza and VOQIN'

In partnership with VOQIN', Maksoud Plaza holds a hybrid event to present the operation of the EMEX platform in practice

Maksoud Plaza gives discounts of up to 40% on Black Friday

Bruno Guimarães is the new sales and marketing director of Maksoud Plaza

Maksoud Plaza now offers room office service

Maksoud Plaza resumes activities following strict security protocols

Maksoud Plaza, in São Paulo, resumes activities this Friday

Liberal event for young people addresses happiness

Bar at home: four places in São Paulo that deliver the perfect drink

National spirits are on the rise; learn how to make a cocktail at home

National distillates have stood out as a quality alternative to imported options. We talked to Rafael Domingues, head bartender at Frank Bar, who introduced us to national spirits and their use in drinks.

Sherry Cobbler, the hype drink? in 1830

In 2019, Frank Bar introduces the Seso Cobbler, a version of the Sherry Cobbler that combines Real Tesoro Fino, almonds, cashew butter, and kinkan, a drink that lives up to the one in Jerry Thomas' book.

Don't know what to give to your father? Check out 14 suggestions

Fathers are not all the same: find the perfect gastronomic gift for yours

50 gift ideas for Father's Day

Bars prepare authorial and classic drinks to deliver at home

Frank Bar closed its doors with the arrival of the pandemic, but made available the take-out system for cocktails prepared by head bartender Spencer Amereno. Among the eight options are the classic cosmopolitan and the authorial Fruity Brandy Punch.

Frank Bar launches a platform for online ordering

Frank Bar: renowned bartender and special drink

Resumption of hotel activities complies with strict biosafety standards

Missing your favorite bar? Listen to its playlist on Spotify

We reveal which bar

12 drinks to celebrate Carnival

Symbol of the Brazilian flair, caipirinha is a drink made with cachaça, lime, and sugar. Check out the mix by Frank Bar?s head bartender Spencer Amereno, who prepares caipirinha right in the serving glass using a masher and a long stirrer spoon.

Different and special bars to enjoy a gin and tonic

Prepared with homemade tonic, Frank Bar's gin and tonic has a unique flavor, somewhat different from what we are used to, making it worth a try. Note: although the cocktail does not appear on the drinks list, it can be ordered from the waiter or at the counter.

Maksoud Plaza is now dog friendly

The Maksoud Plaza, in Bela Vista, became dog friendly this month, accepting small dogs up to 10 kilos. The hotel offers a bed, feeder, water dispenser, and hygienic mat for a R$150 daily rate.

Experiencing growth, tourism with pets is a trend in Brazil but requires adaptations

Drinking news in the city

Frank Bar starts 2020 with new architecture

Frank Bar, in São Paulo, reopens after renovation

The day when Frank Sinatra stopped the rain and sang for 175.000 people at Maracanã

Frank Sinatra made a total of nine presentations in Brazil. The invitation to perform in São Paulo came from businessman Henry Maksoud, founder of the hotel that bears his surname. Each ticket was sold at Cr$ 59.000, equivalent today to R$ 7.500.

With the face and soul of the city

São Paulo has the privilege of hosting iconic bars, places that are a landmark within the history of the city itself. And new stories with the face of the city are also being told at new addresses, such as the Frank Bar, located in the lobby of the Maksoud Plaza hotel.

Cultural tours in São Paulo

Closed since last year, Frank Bar returns with a new decoration project

São Paulo's Anniversary: check out some promotions that celebrate the date

Taking advantage of the fact that São Paulo's Anniversary will take place on a Saturday, the day of the traditional feijoada, Maksoud Plaza will serve a special edition of Feijoadíssima, with a package that includes a caipirinha bar and two Heineken beers. There will also be live music.

Be sure to taste

The cocktail that was a hit in 2019 was the higball - a mix of a distillate with a non-alcoholic complement - and its variations, following the trend of minimalism, according to Spencer Amereno, head bartender at Frank Bar.

Pyjama party delights parents and children

No pool? Rent one from a hotel

Desired in the summer and highly "instagramable" - there are incredible pools to enjoy as a "Day Use" proposal. In the cover story of Estadão, Maksoud Plaza was one of the highlights of a day of pleasure. Experience a "Day Use" at the hotel located at Rua Carlos do Pinhal, 424, Bela Vista.

Drinks that rocked in 2019

The cocktails that rocked in 2019 were the highballs liquor with a non-alcoholic match - and its variants, following the trend of minimalism. This was the conclusion of Spencer Amereno Jr., bartender at Frank Bar - ranked as the best drink bar by Comer & Beber 2019 on this article.

Tourism generates 25 thousand formal jobs in 2019

The upturn of tourism generates many jobs in Brazil and increases the number of hirings within the labour market. In this reportage by SBT Brasil, two Maksoud Plaza employees are interviewed and commenting about this matter.

The best of cocktail mixology in 2019

The 10 best-selling cocktails of the year

The Expedia Group awards the year highlights of São Paulo

Guide to buy the Best panettones in São Paulo

Bon-Vivant: A couple of clues for your Christmas Eve

Santa Claus is back in town at the Frank Bar

Christmas drinks are part of a few suggested bars in São Paulo.

Frank Bar´s special drink for Christmas is called "Santa Claus Is Back in Town", an exclusive creation of bartender Spencer Amereno Jr. This drink is prepared with dry Marsala wine, acerola cherry, rosemallow, elderflower liqeur, and grapefruit, and it will be in the menu until December 21, 2019.

Maksoud Plaza announces a special programme to celebrate its 40 years

Nicely done

Lucas Jagger tackles the role of model with poise, smart shots, and a lot of personality and starts off a day of interviews in a beautiful and cosy room at the Maksoud Plaza Hotel.